Archive for category Article Marketing

The Psychology behind Internet Marketing

psychology behind internet marketingAll of the top internet marketers, bloggers, and even copy writers use psychology in some way to get across their ideas and sell their products. Whether that product is the service you provide, you as a person, or an actual product, psychology can help you to market it.

The Caveman Online Shopper

The beautiful thing about marketing to human beings is that our essential nature does not change. Prehistoric shoppers had the same wants, needs, and priorities as the sleek geek of the online world of today – and those needs and desires aren’t going anywhere any time soon. Even though the approach used online might be slightly different, marketing that worked wonders hundreds of years ago will still work wonders today because people’s basic human nature doesn’t change.

Me, Me, Me

One of the first principles of marketing is basically the same as one of the first principles of human psychology: People are selfish. They want to know the same thing about your slick website as they did about the first crude, makeshift spear to be marketed: what’s in it for them.  That is, therefore, the first objective your website should fulfill. It should be clear right from the homepage what you offer to your readers, what you have for them that no one else does. Here are a few more ways to use psychological principles in internet marketing.

Curiosity Made the Cat Buy Your Product

No one wants to miss out. Everyone wants to unravel the mysteries and discover the secrets because that is essential to human nature. If you can successfully tweak your customers’ curiosity, nine times out of ten you can successfully sell them your product.  “Secrets” is a powerful word that you shouldn’t be afraid to use. Reading this article will teach you the secret of successful internet marketing. See what I mean? You can take that little tidbit and adapt it easily to any product you want to promote.

Value for Less

We all want the best that life has to offer. Of course, we all want that best at basement bargain prices, which is why so many people are unhappy. If you can convince your audience that you are giving them the best product on the market at the lowest price on the market, you will have them sold.  Tell them about the long and exhaustive process you went through to develop your product. Tell them how many hours you sweat away and how much you invested in testing and tweaking it. Let them know about the void you saw in the market that convinced you to develop this particular thing to fill that void. Tell them why you are sure that yours is the best option money can buy without charging too much actual money to buy it.

Behind the Scenes

Even if your business processes, practices, and quality controls are pretty standard in the industry, your customers often don’t know all of the hard work, time, and care that goes into what you do. If you can be the first one in the industry to tell the story of what happens behind the scenes, you can often look like the original mastermind. Everyone that tries to do the same afterward will look like they’re copying you.

Fear and Love

Other psychological principles that you can use to your advantage are peoples’ fear of failure and their love for exclusivity. Eliminate their resistance to your product by cutting down on the risks of trying it out. Balance this strategy out with a strong emphasis on the exclusivity of your product, offering special deals and limited time offers, and you will have them in the bag.

<p><a href=”http://www.freedigitalphotos.net/images/view_photog.php?photogid=1499″>Image: Ambro / FreeDigitalPhotos.net</a></p>

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Ezine’s Tough Article Policies (Some call it censorship?)

ezine article policies, censorshipLast week I wrote about Ezine’s policy changes in response to Google’s Panda Update.  Ezine made some strict changes regarding the submission of articles to their directory, and these changes are specifically to combat the poor and duplicate content issues that have caused Ezine to drop in the SERPs.  You can read the full article and policy changes here at Ezine Responds to Google’s Panda.  Now that Ezine has made some moves to improve the quality of content on their site I can address a personal issue I have with some of the submission policies at Ezine, not regarding rules such as minimum word count, or number of links, but rather a controlling element in relation to the nature of content submitted.

Ezine controlling for quality or another agenda?

I’ve personally experienced some frustration when it comes to submitting articles to Ezine.  Perhaps my primary pet peeve with Ezine has been the way they appear to censor or control the content on their site.  Controlling a site for quality is one thing, controlling the content to fit your agenda is another.

Wikipedia defines Censorship as “the suppression of speech or other public communication which may be considered objectionable, harmful, sensitive, or inconvenient to the general body of people as determined by a government, media outlet, or other controlling body.

No Negative Reviews?  You can’t be honest about a poor product at Ezine.

A few months back I submitted an article I wrote about the social advertising network MyLikes.  The article was never published at Ezine so it ended up being published here at infocarnivore (If your curious, you can read it here, What happened to MyLikes? A frustrated Review).  Why wasn’t it published?  The article was not what I would call negative, it was honest observation about what has been happening with an advertising network that has very little quality control.  Instead of publishing it here’s what Ezine had to say (in a personal message sent to me):

“We are not able to accept articles that contain negative language in reference to any particular product, company, individual or group.  Additionally, we do not accept negative review articles, or articles that have an overall negative tone.  I suggest formatting your article to focus on general issues or problems, rather than citing specific people or groups in correlation with those issues.”

An interesting response, obviously a form letter, almost an automated response when my article got flagged for being an honest opinion piece with what they would call a negative tone. I found that response frustrating since I have always striven to be positive and honest.  Even my bio declares that “I aim to contribute a positive and encouraging message to the web”.  Does that mean I should overlook obvious flaws, or fail to warn people about scams and poor products?  Not at all.  If Ezine is not a platform that allows content like this then it is clear as an article directory they are participating in some levels of censorship (whatever they consider objectionable) to the

Relevant Information, Ethics aside, still not accepted

Admittedly, I do understand this next point a little more, yet at the same time I still issue with it because they are not allowing people to make their own decisions on issues such as these.  Ezine is not (in my opinion) a website that should be telling people what is right and wrong, there role on the web should be to provide information.  I submitted an article about torrents and steps one can take to insure that they do not download dangerous torrents (viruses, keyloggers and other risks abound in the torrent community), the article was intentionally written with an ethics aside approach, designed only to provide information.  I even included a disclaimer within it, realizing that people will make their own decision whether to utilize torrents for legal or illegal purposes.

Ezine notified me with an email saying,

I see your article has been placed in problem status because it contains content on Torrents.  We do not accept info on torrents because they are used for illegal file sharing, and we cannot accept content on any illegal activities.

Like I said this makes a little more sense, but is still frustrating.  You can read the torrent article here if you like, how to stay safe on a torrent site.  If I’ve had this much trouble submitting quality articles to Ezine I’m curious as to who else has run into issues with their article policies.  Have you experienced any frustrations submitting to Ezine?  Do you think this is censorship, or do you feel they are making the right call in rejecting articles like the ones I mention?  I’d be curious to get your opinions.  The conversation is on, below.

 

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Ezine Articles Strikes Back at Google’s Panda

ezine articles google panda new policiesEzine articles has been my favorite article directory on the web.  Of course many have read about Google’s panda update and how that has affected rankings for sites such as Ezine.  Ezine however is striking back in an effort to increase the quality of the content on their site.  Ezine’s popularity as an article directory has over the years steadily increased, attached to that popularity is the negative fact that people (or should I say spammers) exploit that popularity for the purpose of gaining valuable backlinks.  To this end Ezine became the hot spot article directory for spun content and authors who really don’t care about anything more than a backlink.  As the duplicate, spun and shoddy content increased the eventual devaluation of a site such Ezine became inevitable.

Ezine Makes Changes Responding to Google’s Panda Update

Now Ezine is responding to insure that the quality of content they publish is top notch and offers value to people who are searching for it on the web.  I have used Ezine articles successfully both prior to and after the Google Panda update.  I will continue to use it as well, since writing comes naturally to me, I have found that Ezine has been (and will continue to be) a valuable directory for article marketing.

The lesson Ezine has learned is perhaps one many bloggers and website owners must learn.  The pursuit of traffic to your site is a top priority, after all what is the point of publishing anything to the internet if no one is reading it?  But at what expense do we pursue that traffic?  Poorly written content gives readers the quick impression that you are either not in it to help them, or can’t help them, and they’re gone from your site, likely never to return.  If the first five times you visited Ezine articles looking for some information and discovered articles that left you wanting, gave you nothing new, and were very poorly written, would you trust Ezine for information in the future?  It’s doubtful.  Google knows what has been happening with Ezine and their recent Panda update was designed in such a way that irrelevant, duplicate, and poor quality content would not rank high in the SERPs.  It affected Ezine.  Now Ezine is responding.

Quality Matters

Ezine first response has been to proudly declare that quality matters, to respond they’ve put five new protocols into action effective immediately.

  • Doubling the editorial review time.  Editors are focusing on format, grammar, spelling and consistency.
  • Disabled the WordPress plugin and API
  • Deadlinks are unlinked much quicker than before.
  • Requiring harder work in a shorter time to achieve Platinum membership level.
  • A new minimum 400 word count on articles.

There are additional details that go along with the above changes and you can read those over at Ezine’s blog here: quality matters.

Will Policy Changes help Ezine?

The ultimate question for Ezine is will these policy changes help them in the eyes of google?  Will Ezine be able to recover from their loss of readership and the general perception that the quality of content on their site is lacking?  Do you think these policy changes will help Ezine?  Are they a good move in general?  Your feedback sparks discussion and I always reply to comments here at info carnivore!

 

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